We make our apparel from high quality natural or recycled materials. We design with circularity in mind, considering a garment’s lifecycle and choosing fabrics that will endure and eventually biodegrade.
We are working closely with our suppliers to guarantee traceability and certification. Ensuring that all the materials we work with are grown and manufactured under fair work conditions, with minimal environmental impact.
Product Care
A little extra care goes a long way. To help you care for your clothing and accessories, we’ve assembled some fabric guides with tips on product care, so that your clothes can last as long as they were made to.
Care For Linen
Natural, biodegradable and breathable, linen gets softer with every wash.
Hand wash or machine wash on a cool, gentle cycle with similar colours.
Use a mild, eco-friendly detergent and avoid harsh chemicals or stain removers, which can affect the colour. To remove persistent stains, gently rub with soap and water before washing.
To remove creases, ensure the garment is damp before gently steam-ironing.
Some of our linen pieces are garment-dyed to achieve a softer colour and will naturally fade over time for a relaxed look. Please take extra care when removing stains and washing these items to protect the colour.
Care For Silk
Delicate, natural, biodegradable and breathable. Silk is light and comfortable to wear, ideal for sensitive skin.
Turn the garment inside out and hand wash in cool water with similar colours. Use a gentle, eco-friendly detergent and avoid harsh chemicals or stain removers, which can affect the colour.
To remove creases, gently steam iron the garment on a low setting.
Avoid spraying perfume or deodorant on or around the garment as this can leave marks and stain.
Care For Cotton
Natural, durable, biodegradable and breathable.
Hand wash or machine wash on a cool, gentle cycle with similar colours. Use a gentle, eco-friendly detergent and avoid harsh chemicals or stain removers, which can affect the colour.
To remove persistent stains, gently rub with soap and water before washing. Air dry where possible or tumble dry (if necessary) on a low setting.
Fleeces and tees can be rolled for storing and travelling, to avoid strong fold lines and creases.
Some of our cotton pieces are garment-dyed to achieve a softer colour and will naturally fade over time for a relaxed look. Please take extra care when removing stains and washing these items to protect the colour.
Care For Wool
Natural, biodegradable, breathable, warm and renewable.
We advise hand-washing all woollen garments separately. For other knits with a wool blend, hand wash or machine wash on a cool, gentle cycle with similar colours. Use a mild, eco-friendly detergent or wool detergent and avoid harsh chemicals or stain removers, which can affect the colour. If hand-washing, soak for 5-10 minutes and rinse thoroughly, then roll in a clean towel and gently apply pressure to absorb excess water. Pull gently into shape and dry flat to preserve the fit of the garment.
Piling is a natural occurrence when wearing soft wool and cashmere fibres and can gently be removed by hand.
Snagging can easily be resolved by gently pulling the loose yarn back inside the garment and tying it into a knot.
Mending is a wonderful way to preserve the life of a knitted garment and add character. We recommend darning; the process of sewing over the hole with new yarn thread in vertical and horizontal strokes.
Dry your knitwear flat and store it folded, as hanging in either instance may affect the garment’s shape.
Care For Cashmere
Lightweight and wrinkle-resistant with a luxurious feel. A strong, fine yarn that’s super soft on the skin.
Hand-wash separately. For other knits of a cashmere blend, hand wash or machine wash on a cool, gentle cycle with like colours. Use a mild, eco-friendly detergent or wool detergent, avoiding harsh chemicals or stain removers which can affect the colour. If hand-washing, soak for 5-10 minutes and rinse thoroughly, then roll in a clean towel and gently apply pressure to absorb excess water. Pull gently into shape and dry flat to preserve the garment’s shape.
Piling is a natural occurrence when wearing soft wool and cashmere fibres and can gently be removed by hand.
Snagging can easily be resolved by gently pulling the loose yarn back inside the garment and tying it into a knot.
Mending is a wonderful way to preserve the life of a knitted garment and add character. We recommend darning; the process of sewing over the hole with new yarn thread in vertical and horizontal strokes.
Dry your knitwear flat and store it folded, as hanging in either instance may affect the garment’s shape.
Care For Denim
Made from durable 100% cotton, denim is designed to last for years. The colour will naturally fade over time for a relaxed look.
Extend the life of your denim by washing sparingly. This will help to maintain the perfect fit, ensure the material’s longevity and reduce environmental impact.
When washing, turn the piece inside out and hand-wash or machine wash on a cool, gentle cycle with similar colours. Use a mild, eco-friendly detergent and avoid harsh chemicals or stain removers, which can affect the colour. To remove persistent stains, gently rub with soap and water before washing.
As an alternative to washing, opt for airing or use a deodorising garment care such as AttireCare Denim Spray, formulated with Ylang Ylang, Birch & Orange Blossom.
To bring your jeans back to shape without washing them, gently tumble dry them on a low setting for a short period of time.
Care For Merino
Natural, biodegradable, breathable and super soft on the skin.
For merino wool and extra-fine merino wool, we advise handwashing separately. For other knits with a merino blend, hand wash or machine wash on a cool, gentle cycle with like colours. Use a mild, eco-friendly detergent or wool detergent and avoid harsh chemicals or stain removers which can affect the colour. If hand-washing, soak for 5-10 minutes and rinse thoroughly, then roll in a clean towel and gently apply pressure, to absorb excess water. Pull gently into shape and dry flat to preserve the garment’s shape.
Piling is a natural occurrence when wearing soft wool and cashmere fibres and can gently be removed by hand.
Snagging can easily be resolved by gently pulling the loose yarn back inside the garment and tying it into a knot.
Mending is a wonderful way to preserve the life of a knitted garment and add character. We recommend darning; the process of sewing over the hole with new yarn thread in vertical and horizontal strokes.
Dry your knitwear flat and store it folded, as hanging in either instance may affect the garment’s shape.
Care For Leather
Durable and comfortable. Leather will develop a natural patina over time.
To remove dirt and marks please use a clean damp cloth. For suede, please use a suede brush to remove any surface dirt.
A gentle leather cleaner may be used when required. Please always test on a small area first to ensure that this is not changing the colour of the leather.
Please store away from heaters or direct sunlight and store in a soft cloth bag that allows the air to circulate.
Before wearing suede, please use a protective spray that repels water and stains. Please test a small area to ensure this does not change the colour of the suede.
Allow shoes to dry naturally if they get wet.
Care For Econyl®
Econyl® is premium recycled
nylon. It’s stretchy, wear-resistant, crease-resistant and long-lasting.
Cold hand wash or gentle machine wash with a mild, eco-friendly detergent after every wear to remove any chlorine and saltwater. Line dry away from direct sunlight, do not
tumble dry and do not iron.
Please do not store when wet, please store away from heaters and direct sunlight.
Please do not use any stain removers or harsh detergents which can degrade the fabric.
Avoid contact with any harsh surfaces, avoid any excess contact with deodorants and sunscreens.
Care For Viscose
Fabrication sourced in Europe and milled in Italy. A structured and smooth premium finish, heavier than silk and a breathable summer option.
Cold hand wash only. Line dry away from direct sunlight. Do not bleach, tumble dry or soak. This garment is also dry cleanable.
Store this garment away from heaters and direct sunlight, and do not store when wet.
To remove creases, gently steam the garment on a low setting.
Our selection of highly effective products designed for garment care.