Introducing Assembly Label Denim, a collection of new styles designed with longevity and quality in mind. These are the jeans you’ll want to wear every day.
Only The Essentials
Discover our Core Collection of everyday essentials that form the foundation of your wardrobe. These are the pieces you can rely on and replenish, season after season.
Leather Capsule Collection
Introducing two exclusive leather styles made by experts in Turkey and designed to add premium appeal to your everyday wardrobe.
A new selection of leading beauty and skincare brands has arrived in Lifestore.
ON THE JOURNAL
What Creatives Wear: Emily Michele Smith
In this mini series, we go inside the wardrobes of creative entrepreneurs to find out how their work influences what they wear, where they find outfit inspiration and what personal style means to them.