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Forever Denim

Introducing Assembly Label Denim, a collection of new styles designed with longevity and quality in mind. These are the jeans you’ll want to wear every day.

Only The Essentials

Only The Essentials

Discover our Core Collection of everyday essentials that form the foundation of your wardrobe. These are the pieces you can rely on and replenish, season after season.

Leather Capsule Collection

Leather Capsule Collection

Introducing two exclusive leather styles made by experts in Turkey and designed to add premium appeal to your everyday wardrobe.

Natural Beauty

Natural Beauty

A new selection of leading beauty and skincare brands has arrived in Lifestore.

Re-Worn is here.

Discover how you can shop the capsule collection and contribute to this take-back program.

how to get involved

What Creatives Wear: Emily Michele Smith

In this mini series, we go inside the wardrobes of creative entrepreneurs to find out how their work influences what they wear, where they find outfit inspiration and what personal style means to them.

read the series

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