At Assembly Label, we’re not just striving to build a great business, but to create a business that has a positive impact through our community.
We're giving you the opportunity to shop consciously and choose your price, whilst supporting the Australian Red Cross. Your purchase will go towards raising necessary donations for the Australian Red Cross’ Disaster Relief and Recovery Fund. The Australian Red Cross is supporting thousands of people in evacuation and recovery centres across the country. It takes a community to withstand a disaster. It takes all of us, pitching in together.


How does it work?

All styles on our Choose What You Pay store are offered at up to 60% off the standard retail price with three additional pricing options. If you choose to pay more for the product, the difference will be donated to charity and matched equally by Assembly Label. The more you pay, the more we both contribute and the greater the total donation. Here's how it works:

Original Price $100
Choose What You Pay $60 $65 $70 $75
Your Donation - $5 $10 $15
Our Donation - $5 $10 $15
Total Donation - $10 $20 $30

Please note, all items are final sale. For more information, please visit our FAQ.

Where do the donations go?

Your donation to The Red Cross Disaster Relief and Recovery helps their emergency teams to do their work, including the bush fires and heatwaves we’re currently seeing and disasters yet to come. It enables The Red Cross to give people the support they need in disasters: whether that’s help to prepare, a safe place to take shelter, psychological first aid, information, and practical support through the months and even years it can take to recover. The vast majority of their team are volunteers. The Disaster Relief and Recovery fund covers their costs, including training, equipment and transport as well as the coordination effort to ensure our teams are where the community needs them to be.

Learn more about the Disaster Relief & Recovery Fund at The Red Cross.

What else are you doing to help?

At Assembly Label, we’re not just striving to build a great business but to create a business that has a positive impact. We want to help make a difference through the products we make, the platform we have, and the community we create.

It’s still early days for us but we’re implementing a number of key initiatives across our business to reduce our environmental impact. This year, we made a move towards environmentally friendly packaging for our products made from 100% biodegradable material. Wherever possible, we try to minimise the amount of waste across our business and also provide reusable fabric tote bags rather than disposable shopping bags in all our stores.

We appreciate our customers being mindful of where their clothes are from and especially for caring about the welfare of those who make them. We’re working towards delivering 100% transparency on our manufacturing processes, to provide information on where and how our garments are produced. Our founders and design team manage the production of our garments and take regular trips to our factories in China to connect with manufacturers and visit the factories making our products.

Looking to the future, our goal is to become a certified B Corporation, meaning that we obtain the highest standards of ethical measurement across all aspects of our business. We are mindful of not promoting the ethical and sustainability factors of Assembly Label until we are 100% satisfied with all areas. However, we always welcome feedback and suggestions from our customers about ways we can improve our practices.

For more information, please contact our customer care team.