05.07.19

This week, we opened the doors to our newest store located at QV in Melbourne’s city centre. Designed in collaboration with Mr & Mrs White, the store upholds our signature aesthetic for a considered shopping experience. 

Inspired by traditional Japanese architecture, the raw oak façade invites you into a warm and relaxed space that is easy to navigate. The store's interior is a nod to our unyielding appreciation for design simplicity and functionality.

 "We are so privileged to have collaborated with the talented Mr and Mrs White. Over the many stores we have worked on together, a solid partnership and innate design understanding has grown. Sasha and Nathan’s in depth involvement in the QV store design is evident through its highly considered sense of space, thoughtful materials and quality finishing.  

QV is one of our smallest footprints to date so maximising space was essential, as was creating a captivating space akin to ‘on the go’ shoppers. We are constantly looking at how we can enhance the in store experience and accommodate our customers ever evolving needs and desires." - Damien Horan, Creative Director

Assembly Label QV Melbourne

Shop #26, Albert Coates Ln, Melbourne VIC 3000

Photography by Holly Graham from Siy Studio