Byron Bay holidays loom large in the Australian collective imagination, inspiring dreams of waking up in white linens to the sound of waves and walking barefoot along beaches bordered by rainforest. Home to two Assembly Label stores — one in the heart of town, one in Bangalow — Byron Bay has become one of the most desirable destinations in Australia. There’s no shortage of design-led accommodation and in recent months a handful of new boutique hotels have joined the neighbourhood. Here we share the new hotels to book for your next Byron stay.
The Swell is a boutique stay inspired by the motorside motels of holidays past and designed for the age of self care and social media. A retro oasis in the middle of town, The Swell has been decked out in sunset tones, rich textures and an eclectic mix of contemporary and vintage furnishings that recalls the photography of Slim Aarons. The ozone pool is bordered by a bar where you can borrow a book and order a health elixir alongside a cocktail or spritz, and there’s an infrared sauna and ice bath for guests to unwind in at the end of the day.