In May 2023 Assembly Label opened its first retail space in Adelaide, on one of the CBD’s most fashionable thoroughfares. Designed by IF Architecture and dressed with furnishings by local makers, the new store captures the spirit of the city through Assembly Label’s minimalist lens. We spoke with IF Architecture Director Iva Foschia about the inspiration behind the project.
When Assembly Label found the location for our first Adelaide store on Rundle Street, the team knew this space would be informed by and dedicated to local design. While every store embodies the brand’s appreciation for coastal environments and is guided by minimalist design principles, this particular project inspired the team to tap into the vernacular of a new city. Once again, Assembly Label engaged architecture and interior design practice IF Architecture to create a reposeful space in our signature tonal scheme. “Rundle Street provided the opportunity to be at the centre of the most exciting retail shopping experience in Adelaide and therefore we wanted to harness the energy and vibrancy of the area,” says Iva.