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Fortitude Valley, Reimagined

Fortitude Valley, Reimagined
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Designed as a space to linger, our refreshed Fortitude Valley boutique honours our coastal roots while reflecting an evolving design sensibility.

 

 

Natural materials sit at the heart of the space, with Blackbutt timber joinery bringing warmth and texture throughout. Stainless steel accents provide a refined contrast, appearing as fine, almost floating rails that frame new display and point-of-sale elements.

A curation of lighting, furniture and objects from FLOS, Henry Wilson and long-time collaborators Mr & Mrs White lends a residential quality to the boutique. Works by Australian artists Amber Wallis, Ming Nomchong and Szilvassy are woven throughout the boutique, bringing character and a sense of discovery.

Together, these pieces reflect a shared appreciation for Australian design and craftsmanship. The result is a considered evolution of our boutique concept with a sense of home at its centre.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Photographers   Nic Gossage, Nicholas Tsindos

Further Reading

Behind the design of Albert Park

Behind the design of Albert Park

In conversation with Jessica d’Abadie, co-director of We Are Triibe and designer of our newest Assembly Label boutique. 

Read The Story