• All styles on our Choose What You Pay store are offered at up to 50% off the original retail price, with three additional pricing options. If you choose to pay more for the product, the difference above the lowest price will be donated to charity and matched equally by Assembly Label. The more you pay, the more we both contribute and the greater the total donation.

  • To contribute, on each product page you'll see a pricing slider. Simply adjust the slider up or down to choose your price and the donation amount will be split out as a separate item in your shopping cart.

  • All donations will be matched by Assembly Label and given to the Australian Marine Conservation Society to support their campaign to stop plastic pollution in our oceans.

  • The store will be open from 9:00am (EST) 20/6/2019 until 11:59pm (EST) 23/6/2019.

  • A single donation will be made to the Australian Marine Conservation Society by 31/07/2019. This donation will be comprised of the total amount contributed by customers as well as the matched amount by Assembly Label.

  • At Assembly Label, we celebrate a coastal lifestyle and we share a deep appreciation for the ocean. Partnering with the AMCS is a way of meaningfully ensuring we are contributing to its preservation.

  • You can find out more about the Australian Marine Conservation Society by visiting their website, following them on Instagram or Facebook and signing up to their mailing list.


  • Express shipping within Australia is free for all orders over $50.

    All orders are shipped via Australia Post at the following rates:

    Region Delivery Cost
    Australia (over $50)
    1 - 2 business days
    Australia (under $50) 1 - 2 business days $7.95
    New Zealand 3 - 5 business days $15
    Rest of World 5 - 10 business days $30
  • Yes, we ship to most countries throughout Asia, Europe and North America.

  • Due to the high volume of orders expected during the Choose What You Pay promotion, orders will take up to 4 business days to be dispatched.

  • You can check the status of your order at any time by using the link provided in your order confirmation email.

  • We accept payments by credit card (Visa, Mastercard & American Express) as well as Afterpay, Zip Pay and Paypal.

  • International orders may be subject to additional import taxes and duties. In most cases, such duties are charged once the parcel reaches its destination and these may vary widely from country to country. When you make a purchase from Assembly Label, you are liable for any additional duties so please take this into account when placing your order

  • No, when placing your order you can check out as a guest or if you choose to create an account select 'create account'.

    Please be aware that our Choose What You Pay store is operated separately from our full-price store so even if you have shopped with us before, you will need to create a new account.

  • Due to the high volume of orders during the Choose What You Pay promotion, we cannot make changes to your order prior to shipping. If you do need to cancel your order, please contact us and we will do our best to accommodate your request.


  • All orders placed on our Choose What You Pay store are final sale and cannot be returned or exchanged unless required under Australian consumer guarantees.

  • If the item you receive is damaged or faulty, please contact us as soon as possible and we will offer a replacement or refund.


  • You can get in touch by using the contact form here or sending us an email at enquiries@assemblylabel.com.

  • The most comprehensive range of our products is available on our full-price website here and in our retail stores.

  • At Assembly Label, we’re not just striving to build a great business but to create a business that has a positive impact. We want to help make a difference through the products we make, the platform we have, and the community we create.

    It’s still early days for us but we’re implementing a number of key initiatives across our business to reduce our environmental impact. This year, we made a move towards environmentally friendly packaging for our products made from 100% biodegradable material and we’re currently working towards having all packaging produced from recycled materials. We also use reusable fabric tote bags rather than disposable shopping bags in all our stores.

    Wherever possible, we try to minimise the amount of waste across our business and have recently provided all our head office team with reusable coffee cups to replace takeaway cups in the office.

    We really appreciate our customers being mindful of where their clothes are from and especially for caring about the welfare of those who make them. We’re working towards delivering 100% transparency on our manufacturing processes, to provide information on where and how our garments are produced.

    Our founders and design team manage the production of our garments and take regular trips to our factories in China to connect with manufacturers and visit the factories making our products.

    Looking to the future, our goal is to become a certified B Corporation, meaning that we obtain the highest standards of ethical measurement across all aspects of our business. We are mindful of not promoting the ethical and sustainability factors of Assembly Label until we are 100% satisfied with all areas. However, we always welcome feedback and suggestions from our customers about ways we can improve our practices. If you would like to get in touch, please send us an email at enquiries@assemblylabel.com.

  • Yes, we regularly contribute to a variety of large and small charitable initiatives. If you represent a charity or not-for-profit and would like to discuss potential partnerships, please contact us at enquiries@assemblylabel.com.