Choose What You Pay

How does it work?

All styles on our Choose What You Pay store are offered at up to 50% off the original retail price with three additional pricing options.

If you choose to pay more than the discounted price, the additional amount will be matched by Assembly Label and donated to charity. The more you pay, the more we both contribute and the greater the total donation.

Where does the money go?

The Australian Marine Conservation Society is an independent charity, staffed by a committed group of professional and passionate scientists, educators and advocates who have defended Australia's oceans for over 50 years. 

At Assembly Label, we celebrate the Australian coastal lifestyle and share a deep appreciation for the ocean, so partnering the AMCS is a way of meaningfully ensuring we are contributing to its preservation.